While SEO is critical for achieving lasting resonance with online marketing campaigns, companies must take a slightly different optimization approach when crafting their FAQ pages. FAQ pages are designed to communicate directly to the reader and help the reader find answers to their questions. And so within this post, we’ll offer three tips for improving FAQ pages for search.
1. Identify Long Tail Terms from Customer Questions
It’s imperative that brands use their customers’ questions directly when crafting their FAQ pages. Based on the most common long-tail terms used within questions, companies can then optimize the page for search. In assessing customer questions and queries, brand leaders should speak with sales team members and in-store assistants to get information from front line employees. This can help in streamlining the connection between the customer and the brand while optimizing the FAQ page.
2. Monitor and Edit the FAQ Page over Time
A hands-off approach to FAQ page management can lead to disgruntled and confused customers. Companies should adopt a proactive strategy in analyzing the customers’ opinions of the FAQ page and the questions it answers. As part of this process, sales team members should be invited to speak with customers about the page and any potential additions that could be made. This constant process can ensure that the company maintains a happy and responsive customer base.
3. Remember that not all Questions Warrant an Online Response
Sometimes companies can hurt their search campaigns by answering a large number of questions within their FAQ page. Brand leaders should speak with customer facing stakeholders about the important questions to answer online and the questions to answer face-to-face. website seo The more sensitive or personalized the question, the better it is to communicate directly with the customer.
By forming their FAQ page based on the guidance on this article, brands can maximize its effectiveness both in terms of search ranking and in terms of answering important customer questions. To learn more on this topic, contact our expert team today!