Search Engine Optimization Services
Our paid search process begins with an introduction to our search specialists. ALM Corp will assign an account executive to be the client’s point-of-contact with the company for their paid search campaign. We will then review the client’s current site to achieve a comprehensive understanding of the company and its industry. This background knowledge provides the foundation to the creation of a high performance paid search campaign for the client.
Stage One – Campaign Set-Up
At stage one of the process, we conduct a complete analysis of the company’s paid search history. If no history is available, we analyze the company’s competitors to see which strategies might suit the company’s future objectives. The ALM Corp methodology for setting up paid search campaigns has been developed over years of research and hard work. It’s methodology that includes:
- Setting Up Specific Campaign Objectives
- Design of Search, Display, Ad or Remarketing Campaigns
- Creation of Negative Keyword List
- Matching of Keywords with AdGroup
- Writing Ad Copy
- Allocating Budgets
- Setting Up Geographical Targeting
- Installing Google Analytics and PPC Conversion Tracking
Stage Two – Professional Campaign Management
Once the set-up stage has been completed, the account is ready to be created. With the campaign now active, it becomes important for companies to be vigilant in analyzing the campaign’s fluctuating performance. Paid search results are dependent upon how a company can react to evolving market dynamics. At ALM Corp, we help companies stay ahead of market changes by keeping them informed of growth opportunities and current market events. It’s a full-service management process that enables companies to move forward in paid search with a market leader guiding campaign success. Our full campaign management service includes:
- Allocation of an Account Executive for Fast, Professional Responses
- On-Going Paid Search Strategy Development
- On-Going Keyword Performance Analysis
- On-Going Ad Copy Testing
- Continued Conversion Performance Tracking
- Fraud Monitoring
- Campaign Cost Consolidation
Choosing ALM Corp means selecting a company that puts client requirements above all else within their work. We offer a professional paid search service solution that is unparalleled within today’s marketplace. Companies select ALM Corp for their campaign requirements because we offer:
- A Proven History of Ensuring Superior Returns
- We’ve worked with some of the leading brands across the online marketing to deliver unmatched returns for their paid search investment.
- An Expert Team Harnessing the Latest Tools
Our leading-class search specialists are available throughout the business day to respond to client questions with knowledge built from success.
A Result-Based Approach to Campaign Management
Clients will always have a full understanding on the latest data from their campaigns. ALM Corp maintains complete openness on campaign performance and will help companies continually move forward until they reach their targets.
ALM Corp’s search leaders are standing-by to help you set-up your company’s search campaign. Experienced professionals are just a simple phone call away!
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