The digital landscape of 2025 has been nothing short of extraordinary. As we close another chapter in our collective online journey, Google’s Year in Search 2025 reveals a fascinating portrait of our curiosities, concerns, and cultural moments that defined the year. From the explosive rise of artificial intelligence to unexpected cultural phenomena, this year’s search data tells a story of transformation, curiosity, and human connection in the digital age.
The AI Revolution Takes Center Stage: Gemini Dominates Global Searches
In an unprecedented turn of events, “Gemini”—Google’s own AI assistant—claimed the top spot as the most trending search term globally in 2025. This isn’t just a statistic; it’s a watershed moment that signals a fundamental shift in how humanity interacts with technology.
The dominance of Gemini in search trends reflects more than curiosity about a new tool. It represents a pivotal moment where artificial intelligence transitioned from a technological novelty to an essential component of daily life. People weren’t just searching for Gemini—they were integrating it into their workflows, creative processes, and problem-solving strategies.
But Gemini wasn’t alone in the AI spotlight. The Chinese AI platform DeepSeek also made significant waves, appearing prominently in trending lists worldwide. This dual presence of AI platforms in the top searches demonstrates a global awakening to AI’s potential and a hunger to understand, utilize, and sometimes question these powerful new tools.
How We Search Has Fundamentally Changed
Perhaps the most profound insight from Google’s 2025 Year in Search isn’t what we searched for, but how we searched. The data reveals a remarkable evolution in search behavior:
- “Tell me about…” queries surged 70% year-over-year, indicating people want deeper understanding rather than quick facts
- “How do I…” searches hit an all-time high with a 25% increase, showing a desire for actionable knowledge
- “What’s the deal with…” queries exploded, reflecting a more conversational, curious approach to information-seeking
This transformation in search patterns directly correlates with the integration of AI capabilities in Google Search. People are no longer typing fragmented keywords—they’re asking questions as they would to a knowledgeable friend. The search engine has evolved from an index into a conversational partner.
One particularly interesting example that captured this new search behavior was the query “What’s the deal with 6-7?”—a question that exemplifies how people now approach search with natural language and genuine curiosity.
Top Trending Searches: A Global Perspective
Google’s Year in Search 2025 reveals the topics that experienced the most significant spikes in interest compared to 2024. Here’s what the world was searching for:
Global Top 10 Trending Searches:
- Gemini – The AI assistant that captured global imagination
- India vs England – Cricket series that united and divided fans
- Charlie Kirk – Conservative commentator whose influence grew significantly
- Club World Cup – Football’s expanding global tournament
- India vs Australia – Another cricket rivalry that dominated searches
- Labubu – The soft toy phenomenon that swept social media
- iPhone 17 – Apple’s latest device generating pre-release buzz
- Liam Payne – The former One Direction member whose life and career captivated fans
- Kate Cassidy – Rising entertainment figure
- DeepSeek – Chinese AI platform making international waves
United States Top Trending Searches:
The U.S. search landscape had its own distinct flavor:
- Charlie Kirk – Dominated with assassination-related searches following an incident
- KPop Demon Hunters – The unexpected K-pop sensation
- Labubu – The collectible toy craze that needed authentication
- iPhone 17 – Tech enthusiasm knows no borders
- One Big Beautiful Bill – Political legislation that sparked debate
- New Orleans – City thrust into spotlight by various events
- Pope Leo XIV – The American pope that made history
- Liam Payne – Cross-continental interest in the British star
- Kendrick Lamar – Hip-hop artist’s cultural dominance continued
- Luigi Mangione – Figure who captured public attention
Entertainment and Culture: What Captivated Our Screens and Minds
Music That Moved Us
The soundtrack of 2025, according to Google searches, was diverse and powerful:
Top Trending Song Lyrics:
- “Not Like Us” by Kendrick Lamar – The Grammy-winning track that dominated both charts and searches, becoming a cultural anthem
- “APT” by ROSÉ and Bruno Mars – Cross-cultural collaboration that captivated global audiences
- “Beautiful Things” by Benson Boone – The emotional ballad that resonated across demographics
Music searches revealed our collective need for connection, expression, and cultural identity. Kendrick Lamar’s “Not Like Us” not only topped search trends but also won Record of the Year at the 2025 Grammys, cementing its place in music history.
The Podcast Revolution Continues
Podcasts continued their dominance as a preferred content format in 2025:
Top Trending Podcasts:
- “The Charlie Kirk Show” – Conservative commentary that built a massive following
- “New Heights” with Jason & Travis Kelce – The NFL brothers’ podcast featuring the famous “Taylor Swift Episode”
- “IMO with Michelle Obama and Craig Robinson” – The former First Lady’s family conversation series
- “This Is Gavin Newsom” – California governor’s political podcast
- “Not Gonna Lie with Kylie Kelce” – The Kelce family podcast empire expands
The podcast landscape in 2025 demonstrated that audiences crave authentic, long-form conversations. Whether exploring politics, sports, or personal stories, these shows offered depth that shorter content formats couldn’t match.
Books That Had Everyone Talking
The literary world saw significant search interest in several titles:
Top Trending Books:
- “Regretting You” by Colleen Hoover – The emotional family drama that dominated searches
- “Onyx Storm” by Rebecca Yarros – Third installment in the wildly popular Empyrean series
- “Lights Out” by Navessa Allen – Dark romance that captivated readers
These books represent the continued dominance of BookTok and social media in driving reading trends. The romantasy genre (romantic fantasy) maintained its stronghold, with Rebecca Yarros’ work exemplifying how digital word-of-mouth can create publishing phenomena.
Movies and Television
Film and television searches reflected our appetite for both escapism and thought-provoking content. While specific movie titles varied by region, the overarching trend showed audiences seeking diverse storytelling—from superhero blockbusters to intimate character studies.
Sports Stars and Athletic Achievement
Athletes Who Dominated Searches
Madison Keys emerged as the top trending global athlete in 2025. The American tennis player’s breakthrough performances captured worldwide attention, demonstrating that athletic excellence combined with compelling narratives drives search interest.
Other trending athletes represented a mix of traditional sports superstars and emerging talents, reflecting the global nature of sports fandom in the digital age.
Food Trends: What We Cooked and Craved
The culinary landscape of 2025 was defined by viral recipes and flavor trends that spread across social media:
Top Trending Food Searches:
- Hot Honey – The sweet and spicy condiment that became 2025’s must-have ingredient
- Marry Me Chicken – The TikTok viral dish with supposedly proposal-inducing powers
- Chimichurri – Argentine sauce that found global appreciation
- Chia Pudding – Health-conscious breakfast that dominated morning routines
- White Chicken Chili – Comfort food with a modern twist
Hot honey deserves special attention as the year’s breakout culinary trend. This spicy-sweet combination moved from niche artisanal product to mainstream pantry staple, appearing on everything from pizza to fried chicken to cocktails.
Marry Me Chicken, meanwhile, exemplifies how TikTok has become the recipe-sharing platform of choice. The dish—chicken breasts in a creamy sun-dried tomato sauce—earned its name from claims that making it for someone would lead to a marriage proposal. Whether or not it delivered on that promise, it certainly captured search traffic.
Technology and Innovation Beyond AI
While AI dominated the conversation, other technology trends captured significant search interest:
iPhone 17 Anticipation
Despite being a pre-release device, the iPhone 17 generated substantial search traffic globally. This demonstrates that Apple’s ecosystem and marketing prowess remain unmatched in creating anticipation. Searches focused on rumored features, release dates, and specifications, showing that hardware innovation still matters in an increasingly software-defined world.
Labubu: The Toy That Needed Authentication
One of 2025’s most unexpected search trends was Labubu—a designer collectible toy that became a cultural phenomenon. The spike in searches for “How do I know if my Labubu is real?” perfectly encapsulates modern consumer culture, where authenticity concerns accompany popularity.
Labubu represents a broader trend of collectible culture, where limited-edition items drive both commerce and community. The authentication searches highlight how counterfeiting remains a persistent challenge in the collectibles market.
News Events That Shaped Our Searches
Charlie Kirk and Political Discourse
Charlie Kirk dominated news-related searches in 2025, particularly following an assassination attempt that thrust him even further into public consciousness. The conservative commentator’s influence expanded significantly, with his podcast topping trending lists and his name appearing in numerous search categories.
This trend reflects the fragmented and polarized nature of modern media consumption, where political figures build devoted followings through digital platforms rather than traditional media channels.
Pope Leo XIV: An American Pope
The election of an American pope—Pope Leo XIV—represented a historic moment that generated massive search interest. This unprecedented event prompted searches ranging from basic biographical information to complex questions about church governance and theological implications.
Global Sports Events
Cricket dominated international sports searches, with India vs England and India vs Australia series capturing massive attention. These trends highlight cricket’s massive global footprint, particularly in South Asia, and how sporting rivalries drive digital engagement.
Google Maps: Where We Wanted to Go
Google’s Year in Search 2025 included fascinating insights into location-based searches through Google Maps data:
Most Searched Bookstores:
- Livraria Lello, Porto District, Portugal – The stunning Art Nouveau bookstore that’s become a tourist destination
- Animate Ikebukuro main store, Tokyo, Japan – Mecca for anime and manga enthusiasts
- El Ateneo Grand Splendid, Buenos Aires, Argentina – The converted theater that’s one of the world’s most beautiful bookstores
- Shakespeare and Company, Paris, France – The iconic Left Bank bookshop with literary history
- Libreria Acqua Alta, Venice, Italy – The unique bookstore with books displayed in boats
These searches reveal a counter-trend in the digital age: physical bookstores as destinations. People aren’t just searching for these locations to buy books—they’re seeking experiences, Instagram-worthy moments, and connections to literary culture.
Most Searched Transit Stations:
Japanese transit stations dominated this category, with Kyoto Station, Nagoya Station, and Tokyo Station leading the list. This reflects both Japan’s reputation for exceptional public transportation and the country’s popularity as a travel destination.
Botanical Gardens:
Lalbagh Botanical Garden in Karnataka, India topped global searches for botanical gardens, followed by Royal Botanic Gardens, Kew in the United Kingdom. These searches indicate sustained interest in nature tourism and outdoor spaces, perhaps a lasting effect of pandemic-era appreciation for green spaces.
SEO Implications: What Year in Search Teaches Marketers
Google’s Year in Search 2025 offers crucial insights for digital marketers, content creators, and SEO professionals:
- Conversational Search Optimization Is Critical
The 70% increase in “Tell me about…” queries and 25% rise in “How do I…” searches demands a fundamental shift in content strategy:
- Write for natural language queries, not just keywords
- Structure content to answer specific questions comprehensively
- Use FAQ formats to capture featured snippets
- Implement schema markup for better search understanding
- Focus on depth over brevity—people want thorough explanations
- AI-Aware Content Strategy
With AI tools dominating searches, content must:
- Address AI-related questions within your niche
- Compete with AI-generated summaries by providing unique insights, personal experience, and proprietary data
- Optimize for AI Overview appearances in Google Search
- Create content that AI can’t replicate—original research, expert interviews, personal narratives
- Trend Velocity Matters
Year in Search highlights “trending” topics—those with significant search spikes. To capitalize:
- Monitor real-time trends using Google Trends and social listening tools
- Respond quickly to emerging topics relevant to your industry
- Build evergreen content around perennial questions (“How do I…”)
- Connect trending topics to your core expertise authentically
- Multi-Format Content Dominance
The diversity of trending categories—podcasts, books, recipes, music lyrics—emphasizes:
- Multimedia content strategies are essential
- Video content continues growing in importance
- Audio formats (podcasts) deserve strategic investment
- Visual search optimization for recipes, products, and destinations
- Local and Location-Based Opportunities
The prominence of Google Maps data in Year in Search highlights:
- Google Business Profile optimization is critical
- Location-based content drives significant search traffic
- Experience-focused venues can become destinations through search visibility
- Review management impacts discoverability
Cultural Analysis: What Search Trends Reveal About Society
Beyond marketing insights, Year in Search 2025 offers a window into our collective psyche:
The Curiosity Renaissance
The dramatic increase in deep-dive queries (“Tell me about…”) suggests we’re moving beyond the soundbite culture. Despite concerns about decreasing attention spans, search data shows people want to understand complex topics thoroughly.
This could represent a backlash against misinformation, where users increasingly seek comprehensive, authoritative information rather than accepting surface-level claims.
AI Anxiety and Adoption
Gemini and DeepSeek topping search trends reflects simultaneous adoption and apprehension. People are clearly using these tools extensively (hence the searches), but they’re also seeking information about them—their capabilities, limitations, ethics, and implications.
This dual-nature relationship with AI—embracing it while questioning it—will likely define the technology’s evolution in coming years.
Cultural Fragmentation and Niche Communities
The diversity of trending topics—from KPop Demon Hunters to Labubu collectibles—illustrates how digital culture enables hyper-specific interests to find global audiences. What might have been obscure hobbies in previous eras now become international phenomena through social media amplification and search discovery.
The Experience Economy in Search
Google Maps trends toward bookstores and botanical gardens demonstrate that even in an increasingly digital world, people value physical experiences. But they use digital tools to discover, plan, and share those experiences—a hybrid model that’s reshaping tourism, retail, and entertainment.
Food as Cultural Currency
Food searches continue representing more than sustenance—they’re about participation in shared cultural moments. Searching for “Marry Me Chicken” or “hot honey” is as much about belonging to a conversation as it is about cooking dinner.
Regional Variations: How Different Markets Searched Differently
While global trends tell one story, regional variations reveal local priorities:
Australia
- Cyclone Alfred topped news searches, reflecting climate concerns
- Madison Keys dominated sports interest
- iPhone 17 led technology queries
India
- Cricket dominated with multiple series in top searches
- AI searches focused on practical applications
- “Ghibli-style AI” and “Grok explain” showed interest in AI creativity
Japan
- Transit stations dominated location searches
- Anime-related bookstores reflected otaku culture
- Domestic tourism drove location queries
These regional differences emphasize the importance of localized content strategies and understanding cultural contexts when creating digital content.
The Shadow Side: Difficult Searches
Year in Search also captures challenging moments. Searches related to:
- Assassination attempts (Charlie Kirk)
- Celebrity deaths (various “passings” categories)
- Natural disasters (Cyclone Alfred in Australia)
- Geopolitical conflicts (various regional searches)
These searches remind us that search engines serve as information lifelines during crises, helping people understand unfolding events, find safety information, and process collective grief.
Predictions: What Year in Search 2025 Tells Us About 2026
Based on emerging patterns in 2025 search data, we can anticipate:
- AI Integration Will Deepen
AI won’t just be a search topic—it will fundamentally reshape how search works. Expect:
- More sophisticated AI Overviews in Google Search
- Voice and visual search becoming primary interfaces
- AI-generated search results requiring new SEO approaches
- Conversational Search Will Dominate
The shift toward natural language queries will accelerate:
- Traditional keyword research methods will become supplementary
- Question-based content will be essential
- Featured snippets and People Also Ask sections will be critical ranking factors
- Experience Content Will Win
As AI handles informational queries efficiently, human-created experience content will differentiate:
- First-person narratives and case studies
- Original research and data
- Expert analysis and opinion
- Multimedia storytelling
- Micro-Communities Will Drive Macro-Trends
Niche interests will continue finding global audiences:
- TikTok and social platforms will remain trend incubators
- Viral moments will translate to search spikes rapidly
- Authenticity will matter more than production value
- Privacy and Authentication Concerns Will Grow
Labubu authentication searches hint at broader concerns:
- Verification and fact-checking queries will increase
- Source authority will impact rankings more significantly
- Transparent attribution will be expected
Actionable Strategies for Content Creators and Marketers
Based on Year in Search 2025 insights, here’s your action plan:
Content Strategy:
- Audit existing content for conversational query optimization
- Create comprehensive guides that answer “Tell me about…” queries
- Develop how-to content addressing specific user problems
- Build FAQ pages structured for featured snippet capture
- Invest in video and audio formats to diversify reach
SEO Tactics:
- Implement People Also Ask optimization in content planning
- Use natural language in titles and headers that match conversational queries
- Structure content with clear hierarchy for AI understanding
- Add schema markup for events, recipes, products, and FAQs
- Monitor Google Search Console for question-based queries driving traffic
Social Integration:
- Create content around trending topics relevant to your niche
- Engage with emerging platforms where trends incubate (TikTok, Instagram Reels)
- Build community around shared interests, not just products
- Respond rapidly to breaking trends with authentic perspectives
Technical Optimization:
- Improve Core Web Vitals for better user experience
- Optimize for mobile-first indexing and experience
- Implement voice search optimization for smart speakers
- Enhance local SEO for location-based businesses
- Test AI Overview appearances for your target keywords
The Human Element: Why Search Trends Matter
At its core, Google’s Year in Search 2025 is a mirror reflecting our collective humanity. Behind every search query is a person seeking knowledge, entertainment, connection, or answers.
When someone searches “Tell me about Gemini,” they’re not just seeking technical specifications—they’re wondering if this technology will change their work, enhance their creativity, or pose risks to their privacy.
When millions search for “Marry Me Chicken,” it’s not just about dinner—it’s about participating in a shared cultural moment, trying something new, and perhaps creating a memory with someone special.
When we search for “How do I know if my Labubu is real?”, we’re expressing anxiety about authenticity in an increasingly counterfeit world—a concern that extends far beyond toys.
The Search for Meaning
The evolution toward deeper, more conversational searches suggests something profound: in an age of information abundance, what we truly seek is understanding. We don’t want just facts—we want context, explanation, and insight.
This represents an opportunity for content creators who can provide genuine value, authentic perspectives, and human connection through their work.
Frequently Asked Questions About Google Year in Search 2025
What is Google Year in Search?
Google Year in Search is an annual retrospective that analyzes trillions of search queries to identify the topics, events, people, and trends that experienced significant spikes in search interest throughout the year. Unlike a simple list of most-searched terms (which would be dominated by perennially popular queries like “YouTube” or “Facebook”), Year in Search focuses on trending queries—topics that saw substantial increases compared to the previous year. This methodology provides insights into the moments, movements, and phenomena that defined the year’s zeitgeist.
What was the #1 trending search on Google in 2025?
Why did Gemini top Google searches in 2025?
How has search behavior changed in 2025 according to Google?
What were the top trending podcasts of 2025?
What food trends dominated Google searches in 2025?
Who was Madison Keys and why was she trending?
What does "trending" mean in Google Year in Search?
How can marketers use Year in Search data for SEO?
Marketers can leverage Year in Search data strategically through several approaches: (1) Trend analysis—identify emerging topics relevant to your industry and create timely content addressing them; (2) Conversational optimization—adapt content to match the conversational query patterns (“Tell me about…”, “How do I…”) that dominated 2025; (3) Question-based content—develop comprehensive FAQ sections and guides answering specific user questions; (4) Seasonal planning—anticipate annual recurring trends for content calendar planning; (5) Gap identification—find trending topics where comprehensive, authoritative content is lacking; (6) Local adaptation—use regional Year in Search data to tailor content for specific geographic markets; and (7) Format diversification—recognize which content types (video, podcasts, recipes) drive searches in your niche.
What was the Labubu phenomenon in 2025?
Labubu is a designer collectible toy character that became an unexpected cultural phenomenon in 2025, trending globally on Google. The distinctive search pattern “How do I know if my Labubu is real?” captured the authentication concerns that accompanied the toy’s popularity. Labubu represents broader trends in collectible culture, where limited-edition designer toys build devoted communities, command premium prices, and unfortunately attract counterfeiters. The search trend reflects how collectibles combine consumer culture, artistic appreciation, community building, and investment psychology. The authentication concern also highlights the persistent challenge of counterfeit goods in the collectibles market and consumers’ growing awareness of this issue.
Why did Charlie Kirk dominate US search trends?
Charlie Kirk, the conservative political commentator and founder of Turning Point USA, dominated US search trends in 2025 for multiple reasons. Most significantly, searches for “Charlie Kirk assassination” spiked following an incident that thrust him into heightened public attention. His podcast, “The Charlie Kirk Show,” topped trending podcast lists, indicating sustained audience engagement. Kirk’s visibility increased through his political commentary during an election year, media appearances, and social media presence. His trending status reflects the polarized nature of modern media consumption, where political figures build massive followings through digital platforms rather than traditional media, and controversial moments drive substantial search traffic as people seek information about unfolding events.
What books were most searched in 2025?
The top trending books of 2025 were: (1) “Regretting You” by Colleen Hoover—an emotional family drama exploring mother-daughter relationships and grief; (2) “Onyx Storm” by Rebecca Yarros—the highly anticipated third book in the Empyrean fantasy series that captivated BookTok; and (3) “Lights Out” by Navessa Allen—a dark romance that gained traction through social media recommendations. These trends demonstrate BookTok’s (TikTok’s book community) continued dominance in driving reading trends, the sustained popularity of the romantasy genre (romantic fantasy), and how social media word-of-mouth creates publishing phenomena that translate directly to search interest as readers seek to join cultural conversations around viral books.
How did AI influence search queries in 2025?
AI influenced search queries in 2025 through multiple mechanisms: (1) Direct AI interest—Gemini and DeepSeek topped trending searches as people sought to understand and use AI tools; (2) Conversational shift—AI-enhanced search capabilities encouraged more natural, question-based queries; (3) Deeper exploration—the 70% increase in “Tell me about…” searches suggests AI’s ability to provide comprehensive answers encouraged users to ask more complex questions; (4) AI-related queries—searches for AI applications (“Ghibli-style AI,” “AI Barbie,” “AI Ghostface”) showed people exploring creative AI uses; and (5) Verification concerns—increased searches for authentication and fact-checking reflected awareness of AI-generated content and misinformation concerns. AI became both the subject of searches and the catalyst for transformed search behavior.
What does Year in Search 2025 predict for the future of search?
Year in Search 2025 suggests several significant future directions: (1) Conversational search dominance—natural language queries will increasingly replace keyword-based searching; (2) AI integration deepening—AI will move from search topic to search infrastructure, fundamentally reshaping how results appear and how users interact with information; (3) Question-answer format primacy—content structured as comprehensive answers to specific questions will rank most effectively; (4) Multimodal search expansion—voice, visual, and video search will become primary interfaces alongside text; (5) Experience content premium—as AI handles factual queries, human experience, original research, and expert analysis will differentiate valuable content; and (6) Authenticity verification—source authority and transparency will become critical ranking factors as users seek trustworthy information in an AI-generated content landscape.
What were the top music searches in 2025?
Music searches in 2025 were dominated by: (1) “Not Like Us” by Kendrick Lamar—the Grammy-winning Record of the Year that became a cultural anthem; (2) “APT” by ROSÉ and Bruno Mars—a cross-cultural collaboration between K-pop and American R&B that captivated global audiences; and (3) “Beautiful Things” by Benson Boone—an emotional ballad that resonated across demographics. These searches typically focused on lyrics rather than just song titles, indicating people wanted to understand, learn, and sing along with music. The diversity—from hip-hop to K-pop to emotional pop ballads—reflects music’s fragmented landscape where algorithmic personalization allows diverse genres to find massive audiences simultaneously rather than a monoculture dominated by a single genre.
How accurate is Google Year in Search data?
Google Year in Search data is highly accurate for what it measures—relative search interest and trending topics—though it requires proper interpretation. The data comes from trillions of actual search queries processed by Google throughout the year, making it one of the largest behavioral datasets available. However, important caveats apply: (1) It measures search interest, not necessarily actual importance or prevalence; (2) It reflects Google users specifically, not the entire internet population; (3) “Trending” methodology focuses on growth, so established topics may be underrepresented; (4) Search doesn’t capture social media-native conversations or app-based research; (5) Regional variations exist based on Google’s market penetration; and (6) Certain topics may be under-searched if people find answers elsewhere. Despite these limitations, Year in Search remains among the most comprehensive indicators of collective online information-seeking behavior.
What's the difference between Year in Search and most popular searches?
This distinction is critical: Year in Search focuses on “trending” searches—queries that experienced significant spikes in 2025 compared to 2024. These represent new or renewed interest in topics that captured attention during the year. Most Popular Searches, by contrast, would show the highest absolute search volumes regardless of year-over-year growth, typically dominated by perennially popular queries like “YouTube,” “Facebook,” “Weather,” “Google,” and “Amazon.” Year in Search intentionally filters out these evergreen queries to highlight the unique moments, events, and phenomena that defined the specific year. This methodology makes Year in Search a cultural document capturing what made 2025 distinctive, rather than a repetitive list of the internet’s standard activities.
This distinction is critical: Year in Search focuses on “trending” searches—queries that experienced significant spikes in 2025 compared to 2024. These represent new or renewed interest in topics that captured attention during the year. Most Popular Searches, by contrast, would show the highest absolute search volumes regardless of year-over-year growth, typically dominated by perennially popular queries like “YouTube,” “Facebook,” “Weather,” “Google,” and “Amazon.” Year in Search intentionally filters out these evergreen queries to highlight the unique moments, events, and phenomena that defined the specific year. This methodology makes Year in Search a cultural document capturing what made 2025 distinctive, rather than a repetitive list of the internet’s standard activities.
