When creating a comprehensive digital marketing plan, one of the first things many reliable search marketing agencies will suggest adding to the package is pay-per-click (PPC) advertising. The team from WSIALM. understands that the digital marketing landscape is always changing, which is why it’s their goal to provide clients with all of the newly-emerging tools and innovations to guarantee them the most returns.
Here they’ve highlighted a few of 2019’s most attractive PPC trends for search marketing agencies.
1. Target Audiences Instead of Keywords
Although keywords will always be a major part of any search engine marketing campaign, they’re not the be all and end all of PPC campaigns. What’s most important nowadays is performing audience research beforehand, so you can target the exact people/consumers you’re trying to reach.
2. New Advances in AI & Machine Learning
Recently new advances in artificial intelligence and machine learning have been developed that will impact PPC search marketing agencies, such as the ability to automate bids and budgets. Marketers will also have the opportunity to create more dynamic search ads and have better attribution capabilities.
3. Mobile Use will Continue Growing
Mobile use has grown exponentially over the past several years and shows no signs of stopping in 2019. Optimizing your website for mobile and has been a custom for several years and running, but what about optimizing ads for PPC campaigns? This year, don’t be surprised if developers begin working on ways to adapt algorithms that allow marketers to optimize ads for different mobile devices.
4. Voice Search will Grow Ever-Popular
It seems like every day, some new type of technology using voice search is developed. Alexa, Siri, and Cortana are now all commonplace applications, used by many in a connected household. As such, marketers are creating their PPC campaigns accordingly by optimizing their campaigns for voice queries.
5. Fully-Automated Ad Creation
Don’t be surprised to hear at some point this year that Google and Facebook have created fully-automated ads. They already offer dynamic ads assembled from info gathered from today’s top marketing campaigns. But don’t be surprised if, down the road, you hear that the two trendsetters are selling ad campaigns that design themselves based on your best interests.