When it comes to Ecommerce, staying on top of trends and best practices will help you grow your business and garner the most returns. However, this is often easier said than done without a dedicated B2B SEO agency at the helm. But whether you employ an outside agency or take manage your Ecommerce site in-house, it never hurts being armed with some insight.
Keeping up with today’s emerging Ecommerce trends will certainly help you stay ahead of the competition and capitalize on every lead or clickthrough. Here you’ll find some tips from digital marketing experts that will help you grow your online store.
Steps for Improving Your Ecommerce Site’s Organic Traffic
Before we dive right into the details, it’s important to highlight why search engine optimization (SEO) is such an integral part of any Ecommerce site/online store. Although spending time and resources creating focused ad campaigns and social media marketing is never a bad thing, many go straight to this strategy without first giving their Ecommerce site a “basic” SEO facelift.
There are a host of different ways to optimize your online store by implementing various SEO strategies, some of which will include:
- Performing Ecommerce Keyword Research
- Ecommerce Site Architecture & Design
- On-Page Optimization & Unique Content Creation
Optimizing your site for search engines is an easy way to rise in the rankings and keep up with the competition. Performing a bit of keyword research and creating unique, optimized static content, such as descriptions and metadata will help ensure results. Many B2B SEO agencies now take these processes even further and specialize in adaptive SEO services, regularly adopting best practices and adapting your site as Google and other search engines change.
Let’s take a closer look at some of the tactics mentioned above.
Performing ECommerce Keyword Research
One of the very first things a B2B SEO service will recommend is performing some keyword research for your online store. This is so you can keep up with competitors and attract new customers. When optimizing your online store for SEO, the goal is to weed out outdated keywords and difficult language that will prevent you from ranking in the leading search engines.
The goal here is to analyze your industry, as well as its leading competitors, and come up with a variety of keywords that have a good search volume, high conversion rate, and rank easily with Google and other search engines. This is where a bit of expertise comes in handy, especially for Ecommerce sites.
The Right Keywords to Maximize Organic Traffic
At this stage, anticipating where your potential customer might be in the payment process also goes a long way because you can cast a wide net. For example, someone searching for “best kitchen equipment” is probably just starting to research the product they want, whereas some looking for “commercial ice makers” is likely ready to purchase one.
Ultimately, you want to attract them both using the right keywords.
One of the easiest ways to get some quick keyword research results is by using Amazon: just type in your seed keyword and see what suggestions pop up. If this seems like a somewhat tedious exercise don’t worry, there are some keyword tools out there to speed things up a bit. Ahrefs and SEMRush are both great places to start.
Ecommerce Site Architecture & Design
Once you’re armed with a variety of high-performing keywords, it’s time to let all that hard research pay off and construct a great Ecommerce site. Having an expert on hand familiar with site architecture and web design/development is often helpful. In this stage, your goal is to set up your site navigation and product pages to get the most relevant information before potential clients in the shortest amount of clicks possible.
To create a site that’s easy to navigate and keeps clients interested, it’s important to keep these three rules of thumb in mind:
- Three-Click Rule: No page should require more than three clicks to navigate to from any other page.
- Scale it Down: Often, less is more: this is especially true with site architecture. Potential clients down want to sift through a half-dozen different pages simply to find the one that offers the product/service they’re looking for.
- Expertly Utilize Keywords: Put all of that keyword research you’ve done to the test and use optimal keywords to create great URLs and subdirectories.
On-Page Static Content Creation & Optimization
In addition to performing keyword research and designing a great site, the content you offer is also one of the leading ways to gain more organic traffic, so let’s take a look at some ways to do so.
When it comes to static content creation for Ecommerce sites, having a good mix of both product descriptions as well as unique pillar content (1,000 words or more) will help make it easier for Google to rank your site. This will also generate the organic traffic you’re looking for. When it comes to descriptions, making sure you use the right keywords and keeping it short and simple is key.
In addition to employing the proper metadata and keywords for all product description pages, make sure each one also includes:
- A brief introduction describing what the product does and who would need it.
- A bulleted feature list.
- FAQs or images of the product in use to provide further description.
- A concise summary and call-to-action (CTA).
Content Marketing Tips
Content marketing is a little different than optimizing on-page content and providing product descriptions. It entails constructing a unique piece of content that’s keyword-laden and also about a unique topic of interest that directly targets your particular audience.
Since your goal with on-page content and other site architecture is to keep it short and brief, content marketing is where you can stretch your legs a bit and hopefully fill in some of those gaps with inventive use of short and long keywords, backlinks and exciting, original topics.
Content marketing provides:
- Link Building Opportunities
- Increased Traffic
- More Sales
- Improved Brand Reputation
Above are just a few of the benefits that strategic, targeted content marketing can provide for your firm. Again, if you don’t have all of the required resources, investing in a B2B SEO service might be an ideal solution.
Some More Tips for 2019 Before You Go…
Following the tips above will give you or your B2B SEO agency a solid start in generating organic traffic for your Ecommerce site or online store. For those who want to go one step further, there are ways to do so, like partnering with influencers and industry heavyweights to create unique content (Q&A sessions, Youtube videos, seminars). You might also see what kind of links your competitors are using.
For more tips to boost organic traffic, contact ALM Corp.
Are you in need of a B2B SEO agency that can increase traffic in 2019? If so, ALM Corp. would be delighted to hear from you. Contact them today to start developing your targeted content marketing plan. You can also visit them online for a look at their SEO case studies and customer testimonials.